Smo' Better Food Company is a new culinary venture whose aim is to introduce a wide range of
high quality foods to the market. We are a socially conscious company so, our entire product
line is sustainably sourced, and responsibly packaged. Rabbi Rub is the first product launched
by Smo' Better Food Company. Our simple, yet unique, spice blend creates a flavor profile that
compliments a broad spectrum of creative culinary possibilities. Unlike most spice mixtures that
dominate and smother the palate, our rub enhances the natural flavor of beef, chicken, wild
game, seafood, and vegetables. It is perfect for smoking, grilling, and roasting your favorite
ingredients. Wherever your dietary delights may lie, Rabbi Rub is the perfect condiment to
accompany you on that journey.
The Rabbi Rub was carefully crafted by our culinary specialists to create a new and exciting
blend of flavors for gourmet food lovers around the country. Over 40 years of combined
experience was key to creating a harmonious, mix of six simple ingredients in a perfect balance
of sweet and salty, savory and spice. Rabbi Rub can be used sparingly sprinkled over roasted
root vegetables to create a versatile side for any entree. However, Rabbi Rub was created as a
traditional dry rub to be used on a variety of meats, poultry, and seafood when smoking and
grilling. Rabbi Rub is a one-of-a-kind Kosher-style, all-natural gourmet spice blend unlike any
other on the market. Sustainable sourcing, and responsible packaging makes Smo' Better
Chef Alex Bar-Sela has over 25 years of culinary experience, and has traveled extensively
throughout Europe, the Middle East, and Mexico. His personal and professional experiences
allow him to draw on a wide range of cuisines to create each unique dish. The muse for Smo'
Better Food Company is their daughter Lily whose curiosity and beauty inspired them to leave a
lasting legacy for her and all lovers of fine foods.